About Us

Established in 1998 by Matthew Noble, Australian Wine Tour Company are the market leaders in winery tourism offering both public and private touring options.

Matt Noble

We pride ourselves on offering the best value winery tours out of Melbourne.

Our Daily Public Yarra Valley Wine Tour Experience has an affordable price with an incredibly high quality product that has made us the most popular winery tour from Melbourne. Tours to the stunning Yarra Valley cater to everyone’s needs from beginner to expert, mixing a fun social environment with entertainment and education.

The big difference is our driver/guides…

All our driver / guides have extensive wine industry experience as well as exceptional customer service skills. They have come from positions such as viticulturalists, winemakers and sommeliers. They are passionate and enthusiastic about all things wine and are eager to share their knowledge with you.

We strive to be the best and we have been recognised with the following awards for our product:

  • Viator Best Local Operator 2014
  • Lynette Bergin Tourism Fellowship for 2006/2007
  • Victorian Tourism Award Finalist 2006
  • Great Wine Capitals Global Network ‘Best of Award’ for services to Wine Tourism 2006
  • Victorian Tourism Award Winner 2004

We ensure safety and quality by being qualified and adhering to the following programs:

  • Department of Infrastructure – Bus and Transport Operations Accreditation
  • Better Business Accreditation – Tourism
  • Taxi Directorate Victoria – Special Vehicle Licence
  • All drivers are licensed to government and legal requirements

We are members of the following organisations:

  • Tourism Alliance Victoria
  • Yarra Ranges Regional Marketing Ltd
  • Victorian Employers Chamber of Commerce and Industry
  • Victorian Tourism Industry Council

We are committed to Caring for the Environment.

Australian Wine Tour Company pursues environmentally sustainable practices in all facets of its operation.


Australian Tourism Accreditation Program Approved Operator

Why Choose an Accredited Operator?

Accreditation provides an assurance that a business is committed to professionalism. We’ve met specific criteria ensuring we are committed to exceeding your expectations with great customer service and the highest standards of business practice.

Trust the Tick!

If you would like further information please contact our office on + 61 3 9419 4444

ABN: 40 085 531 906

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